Wear Your Drama
Discover scarves inspired by the timeless romance of Seoul style.
The Art of Elegance
CEO Romance
Seoul Café
Spring Blossom
Whispers of Seoul
Every Day, Elevated
Because every outfit deserves a touch of elegance and every woman deserves to feel like the leading lady in her own story.
Our Story
We are just two individuals, who are totally obsessed with K-Dramas and C-Dramas. Over time, however, the hours consumed with gazing into the beautiful stories and characters and the timeless fashion soon turned into a dream of having a little of this chic in India.
The brand was inspired by the joyful cafes, the romantic Cherry Blossom streets and Korean style in at least the most popular dramas of the country in Seoul. The brand came from the joyful cafes, romantic cherry blossom streets and the easy and natural look in one of our favorite Korean dramas. Each scarf has been meticulously designed to bring that out of you, whether it be a soft romantic style, an office finish or
an every day elegant touch.
Our scarves are not only accessories—they're a way to show off your style and be the star of your own tale. We hope each and every episode would give you the same satisfaction and motivation that k-dramas and C-dramas gave us.
The Seoul Café scarf feels like something out of my favorite drama — soft, romantic, and so easy to style.
Ananya R., Mumbai
I get compliments every time I wear my CEO Romance scarf to work. Effortless elegance in one accessory.
Priya M., Delhi
AALSO scarves make me feel like the lead character in my own story. Obsessed with the quality.
Kavya S., Bengaluru
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